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LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global online gambling market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

  • © JOHANNES EISELE/AFP via Getty Images The New York Stock Exchange (NYSE) on May 26, 2020. Pandemic economics is proving the wisdom of the savvy investor who once called the New York Stock.
  • The Venetian Macao is the world’s biggest casino resort Courtesy of Sands China As Macau’s first mega-resort, the Venetian has become the city’s premier attraction. Ten years after it opened, the resort still welcomes 75,000 visitors a day and has played the biggest part in transforming Macau into the most successful gambling city in the.

Ujjwal Doshi, a lead analyst from Technavio, specializing in research on media and entertainment services, says, “In 2015, the global online gambling market is expected to grow at a CAGR of over 9% during the forecast period, as more than 85 countries worldwide have legalized online gambling. Online betting and online casino, together, accounted for 70% of the revenue generated from the online gambling market. Online gambling is a huge success among the public because of the wide range of games it offers and the convenience of playing without any location-constraints. China, the UK, Australia, the US, France, Germany, and Italy are some of the key revenue generating countries in the market.”

The global online gambling market is expected to exceed USD 60 billion by 2020.

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The top five emerging trends driving the global online gambling market according to Technavio media and entertainment research analysts are:

  • Growing number of online women gamblers
  • Increasing penetration of credit and debit cards
  • Changing consumer gambling habits
  • Use of alternative options to cash
  • Changing marketing strategies

Growing number of online women gamblers

In 2015, the female gambling population contributed significantly to the overall online gambling market. The female gamblers accounted for 40% in the US and 49% in the UK in 2015. Studies show that women prefer to gamble in private, on their personal electronic devices so that they can play confidently and are less intimidated by male players.

In 2015, women under 35 years were far more active in online gambling than those above 35 years. Several online casinos encourage women gamblers, for example, Cameo Casino was the first online casino launched for women in 2015 with the slogan 'made by women, for women.' The casino was not a success and closed after two years. However, the market has matured and the trend is likely to pick up during the forecast period and encourage more women to engage in online gambling. Few other women centric online casinos are Pink Casino, Maria Casino, and 888Ladies.

Increasing penetration of credit and debit cards

The biggest challenge of online gambling market is the legal issues with different countries. Though several countries permit land-based casinos because it promotes tourism, they are extremely strict on online gambling. Some of these countries include South Korea, Japan, Portugal, and Norway. However, online gambling cannot be fully banned as users can access foreign websites with a proxy server and gamble easily with international credit or debit cards.

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Governments do not take measures to ban these websites permanently because they assume that a person who engages in such activities are educated enough to know the consequences or financially well off to be affected by gambling losses. Another reason is that it will stop advertisers on the websites, resulting in loss of revenue.

Changing consumer gambling habits

There has been a significant change in consumer behavior in the global online gambling market. The increase in the popularity of gambling apps and social gambling are the major factors that are expected to propel market growth during the forecast period. Vendors are leveraging the growth in internet using population and increasing adoption of mobile devices to develop innovative social gambling games. The number of people participating in social gambling are increasing as they are motivated to 'compete with friends.' Other reasons for the rise in the number of social gamers are 'socializing and interacting through games', 'user-friendly gameplay', and 'game tournaments'.

In addition, the increasing adoption of F2P (Free-to-play) model of social gaming across the globe will also drive market growth during the forecast period. This model does not generate revenue directly as it does not charge a participation fee. Instead, it charges for the virtual goods that players purchase to access the advance features of a game or to gain an edge over the competitors.

Use of alternative options to cash

Online gambling enables players to use virtual money which reduces the burden and risk of carrying cash as in the case of conventional gambling activities. Payment options through real cash online and virtual currency transactions through digital payment portals already exist in the market. The prize money is distributed as in-game virtual currency, which can be used to play other games or redeemed for cash. It also helps the vendors in tracking the spending history of the customers. “Another advantage of online gambling is the scalability, i.e., it can be used to reach a large gambling population, allowing vendors to make customized plans to target the customers,” says Ujjwal.

Changing marketing strategies

Direct mail is the most common marketing technique used for attracting potential gamblers. Also the vendors are using mobile apps to tap the mobile and online market.

The challenge for the vendors is to reach their customers through mobile devices and social media in a personalized and non-intrusive way. A high proportion of mobile users are millennials who skip through advertising. Thus, marketers will need to create content that is informative and entertaining, so as to attract new customers during the forecast period.

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© JOHANNES EISELE/AFP via Getty Images The New York Stock Exchange (NYSE) on May 26, 2020.

Pandemic economics is proving the wisdom of the savvy investor who once called the New York Stock Exchange 'the biggest casino in the world.'

Nearly 40 million Americans have lost jobs, but Wall Street is on a tear. On Tuesday, the S&P 500 index was about back to where it was before the coronavirus crash. The Nasdaq hit a record high. Airline and cruise ship stocks are soaring, though no one knows when world travel will be safe. And the savvy investor — one Donald J. Trump — is at it again.

'Big day for Stock Market. Smart money, and the World, know that we are heading in the right direction. Jobs coming back FAST. Next year will be our greatest ever!' he tweeted Monday.

The US President never stops claiming credit for a bull market, though he goes AWOL when the bears are prowling. And his faith in the Dow Jones Index as a barometer of general prosperity is misplaced. Optically, it's positively indecent that while so many are suffering, greed is still good on the Street. There might be no better sign of the economic inequality that Trump's presidency has exacerbated.

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There are technical reasons why stocks are up. Central banks are pursuing exceedingly loose monetary policies to support crisis-hit economies, so there's plenty of cheap money around for bargain hunters. There is also the kind of hope that boosts always forward looking traders: a surprisingly good US jobs report and the opening of European economies.

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But this apparent recovery is fragile. A resurgence of Covid-19 cases and new lockdowns could force a new crash. The US jobs report might not be quite as good as it seems. New data shows the recession actually started in February -- which suggests the economy was hardly the world beater that Trump proclaims. And while more than half of Americans own stocks — largely thanks to pensions invested in the markets — many of the people hardest hit by layoffs and furloughs don't.

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Booming Wall Street may be less a symptom of Trump's promised 'transition to greatness' than it is what another stock market sage, former Federal Reserve Chairman Alan Greenspan, might call a sign of 'irrational exuberance.'